Full traceability from cradle to farm gate

Get easy access to farm data from your suppliers

With TraceIT, you gain access to consistent, quality-assured data from your suppliers´ production of food, feed and energy.

In one, integrated solution, you gain insight into a products´ climate footprint, cultivation and management practices in the field and the use of mitigation measures at field level.

TraceIT simplifies data collection for you and your suppliers and makes sure that your company comply with Science Based Targets, ESG and certification requirements. 

Quality-assured data directly from the primary production

With TraceIT, you can request, receive and manage farm data directly from your suppliers.

The data collection process is automated and standardised, ensuring consistent data that can be compared between growers and over time.

Finally, TraceIT is designed as a white-label solution. This means your suppliers will receive data requests branded with your company’s name and logo.

Five key advantages

TraceIT is a game-changer in an industry facing increasing demands for traceability, documentation, and transparency throughout the value chain from consumers, retailers, and regulators. With TraceIT, you get:

Data collection with
minimal effort

Consistent and
quality-assured data

Fast follow-up with
just a few clicks

Access to climate
footprint

Analysis in Power BI

How TraceIT works

1. Upload your suppliers’ contact details

You start by easily uploading your suppliers’ contact details to TraceIT using a simple CSV file. Information such as business identification number, name, and email is used to personalise the data request and reduce the risk of the email ending up in the spam folder. If your supplier list changes, TraceIT ensures that requests are not sent to irrelevant recipients.

The platform also allows you to organise contacts by sub-departments, so each team can manage its own supplier information without affecting others.

2. Request data

With TraceIT, you can request data from your suppliers in three simple steps:

  • Step 1: Select the harvest year and the relevant data you wish to request, and add a standard message to suppliers that can be reused or tailored for each request.

  • Step 2: Choose which suppliers should receive the data request – this can be all suppliers, selected ones, or only those from specific sub-departments.

  • Step 3: Review your selections and send the data request with a single click.

 

3. Supplier consent

Once the request is sent, suppliers receive an email featuring your company’s name and logo, making it recognisable and trustworthy. The supplier retrieves data from their field management system and identifies themselves using their business identification number. The requested field data is presented to the supplier in a user-friendly format. Only the specific data you have requested is shown.

The supplier quality assures their data in their own field management systems and refreshes the TraceIT homepage before submitting the data. By submission, the supplier simultaneously gives consent for you to use it. This means that every data transaction comply with the General Data Protection Regulations and TraceIT handles this documentation.

4. Access supplier data

In TraceIT, you now have access to the raw data from all suppliers who have responded to your requests. The data can be exported in Excel or CSV format (including field polygons), allowing you to share it with third parties at exactly the level of detail you need. Your data can also be enriched with calculations such as climate footprint per hectare or per product unit.

5. Quick follow-up with suppliers

TraceIT gives you a full overview of your data requests. You can see which data has been requested and which suppliers have yet to respond. With just two clicks, you can send a reminder to the outstanding suppliers. Everything is centralised in one place, so you can easily keep track without managing it manually.

Are you a farmer?

With TraceIT, you can quickly and easily share your farm data with the companies you supply. You are only shown the data being requested, making it simple to forward the information – without needing to gather it yourself or involve your advisor.

For each data request, you decide who gets access to your information. TraceIT ensures you retain full ownership of your farm data, and that all transfers comply with current data protection regulations.

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Want to hear more?

Get in touch with us if you’d like to learn more about how TraceIT can make data collection easier for your business, or if you have any specific questions.

We look forward to hearing from you.

Jesper Riber Nielsen
Director
jern@seges.dk
+45 60 17 40 20

Mette Kramer Langgaard
Product Owner
mlje@seges.dk
+45 61 20 27 01

TraceIT is developed by SEGES Innovation, a Danish research and innovation company. We operate more than 20 digital solutions that combine expert knowledge with digital technologies – bringing new insights into practice in the barn, in the field, and throughout the entire value chain from farm to fork.

Read more about SEGES Innovation